From KGW News: Whole Foods Market has unveiled a fresh seafood ratings program, which will give clear indication of the sustainability of the seafood they carry, by a series of green, yellow, grey or red tags.
The program is based on the “Monterey Bay Aquarium’s Seafood Watch”, a widely respected system for rating the sustainability of different types of seafood. .
- A green rating indicates the fish is abundant and caught in environmentally friendly ways.
- The yellow tag means there are concerns with the way the fish are caught or that there is concern with possible overfishing.
- Grey means the item has not yet been rated.
- The red tag means the species is “presently caught by methods that harm other marine life or the environment.
I think this is a great program, and would love to see it adopted by other retailers. However, there is one interesting wrinkle: Whole Foods will stop carrying red-tagged fish in 2013.
Isn’t this like saying, “I see your house is burning, so I’ll call the fire department in a few weeks”?
Here is the KGW News video: