Ever been confused about terms on a restaurant menu? When this site started in 2004, there was a feature where you could hover over complex food terms, and a bubble would pop up with the common meaning. We added the feature because many people didn't have a clue what things like "En papillote" meant, and in those days menus were full of what were then obtuse terms. After 3-4 … [Read more...] about OpenTable Releases Illustrated Menu Decoder. Diners Rejoice
Search Results for: menu psychology
Every detail matters - menu typefaces affect customer sales I've reported on the latest ideas in menu design before, but but last week I stumbled across this article on menu typefaces in Time Magazine from 2008, but still think it is valid and interesting. Research shows that not only layout, but menu fonts can impact customer buying decisions. People infer that if something … [Read more...] about How Menu Typefaces Affect Restaurant Sales
In November and December 2016, I visited many restaurant websites while looking for holiday information. As in previous years, I muttered and complained my way through the process. Why are restaurant websites so bad, and what can be done to fix them? To be sure, some things have improved since 2010 when I wrote my first version of this list, and in 2013 when I brought up the … [Read more...] about Why are Restaurant Websites so Bad?