The World Food Travel Association has kicked off a “Cascadian Cuisine” initiative. From the press release,
…a new initiative focused on the development of a regional food and drink brand as a tool for economic development. The goal is that the new regional food brand will drive consumer awareness, create jobs and support the tourism efforts of communities across the region. At the meeting, the Association welcomed some of the most fervent food, drink and tourism players in the region to discuss topics such as borders, agricultural hallmarks, local entrepreneurship and sustainability in Cascadia.
Erik Wolf, Executive Director of WFTA explained the vision, “At its very core, Cascadian Cuisine is about economic and community development – bringing awareness, infusing fresh cash from outside the area, creating jobs, and preserving communities and the culinary culture of our region.”
Cascadian Cuisine draws deeply on the passion and unsurpassed quality of food and drink found in the bio-region that includes northwestern California, Oregon, Washington, southwestern British Columbia, Idaho and western Montana. In other words, as Jason French, Chef/Owner at Portland’s popular Ned Ludd Restaurant, says “the quality of our food and drink is very much grounded in the quality of the agricultural products found in Cascadia.”
Jason Knibbs, a tourism specialist from Vancouver, BC, Canada said he was “glad that the Association started the discussion about Cascadian Cuisine – a regional partnership like this has great opportunities.”
Do we really need our own regional cuisine? How about “Good Food”? Maybe we should just designate neighborhoods – “Inner Northeast Portland Cuisine”. Where does it stop!?
Feel free to argue/educate me..