The Meadow: Singing the Praises of Salt

“Everyone’s Lives Would Be So Much Better If They Just Used The Right Salt.”

Mark Bitterman, Local Selmelier
The Meadow Salt Store Portland

The Meadow. Photo ©Tim Roth

A wonderful thing about Portland is our growing community of small specialty food purveyors. Many of these are based on single obsessions: the perfect latte with foam so pretty and detailed that pictures of it could be framed and hung in a gallery, tiny sophisticated graphic chocolates that are handled more like fine jewels than simple candy store confections, or a pizzeria where if you dare even mutter the words “I’d like Canadian Bacon and Pineapple on that,” you will be given a look so cold it could turn a fresh and hot bubbling pie into a frozen one. Each of these places shares an almost religious fervor for what they make, often have a cult following in places both near and far, and refuse to compromise on ingredients, production, or presentation.

Portland has another specialty food in our shared pantry: gourmet finishing salts.

The Meadow opened in 2006, a little shop nestled into the vibrant fabric of N. Mississippi Ave. Tucked away between an array of other businesses, you may notice it only for the bright colors of the flowers for sale in front. But besides the flora, The Meadow carries one of the largest selections of bean-to-bar chocolate makers in the country – they have in the neighborhood of 300 different bars. They also carry an amazing 140 plus types of bitters, up from a dozen when the store first opened. With the craft bartending craze and its obsession with looking back to lost tradition, and a compulsion for creative innovation, the demand for them has never been higher. Gourmet syrups are another addition, with fifteen currently available. Mark is like a poet when he describes them –

“Bitterments Orange Cream Citrate – Five types of orange with citric acid in a nouvelle soda-shop style preparation. Cream citrrates are to cocktails as phosphates were to soda jerks in the 50’s. Our orange is a childhood summer memory doled out in drops.”

Exotic names like “Nikolaihof Elder Flower Syrup” had me standing in the isle, wondering what I could them with. The Meadow also carries salt and pepper grinders, some carefully chosen wines, and a few other needful things for home decor and cuisine.


Salt Tasting

Salt Tasting. ©Tim Roth

But what sets The Meadow apart, is their selection of salt. With over 120 types on the shelves and in their back stock, it is the largest single selection of salt anywhere in Oregon.

Pity the poor Portlander that still knows only three kinds of salt: table, kosher, and sea salt. Sigh. There is so much more to it than that.

Mark Bitterman, along with his wife Jennifer, is the owner of The Meadow and is by all accounts a salt evangelist. A self-proclaimed “Selmelier,” in 2011, Mark received the honor of a James Beard reference and scholarship award for his book, “Salted: A Manifesto on the World’s Most Essential Mineral with Recipes“. On his blog, The Salt News, he has written a manifesto of sorts:

“Gourmet finishing salts are the crystals through which our world can be seen in all its variegated and changing beauty. I believe a strong relationship with gourmet salt safeguards against the stagnation and turpitude that overtakes us as money, children, and slackening metabolism slowly suck the juice from our bones…I have settled in Portland Oregon to advance the mission of the International Selmelier’s Association and its North American chapter, the Selmelier’s Association of America.”


Photo ©Tim Roth

By any other person’s public relations spin this might come across as wildly eccentric, or at least somewhat silly. “The Selmelier’s Association of America,” is this for real? But Mark Bitterman lives what he writes, and once you have seen and tasted his world up close, you too might become a believer.

When you visit The Meadow, be ready to learn more about salt than you ever thought possible, and be prepared to be wowed. I went in as a skeptic and came out a convert, albeit a thirsty one. Mark Bitterman, like all good preachers, is also a very good salesman, and spending time with him, you can’t help being influenced his passion.

Communion in the Church of Salt

The Meadow Portland salt Display

Salts. Photo ©Tim Roth

Guiding the uninitiated through The Meadow’s shrine like salt displays, Mark talks fast, pausing only to let you get the full taste and impact of the various little crystals he offers straight from his hand. His eyes light up when he sees your delighted and surprised reactions, and he goes into detail in explaining the different groupings, scents, harvesting techniques, regions of origin, history, special qualities, and suggested uses. There is a massive amount of information to process, and a lot of tasting involved.

One afternoon at the Meadow I was given an in-depth tasting of their specialty salts, starting with what is probably the most well-known, the Fleur de Sel family. This group of hand harvested salts are formed from lace like film on the top of salt beds only under certain weather conditions, and often take on a slight taste of their surroundings, including violets from the northwest coast of France and lavender in Provence. These salts include the widely exported Fleur de Sels from the Carmague, those from the Guérande in Breton (“made in the same manner developed by the Celts some 1,000 years ago”), and the Belamandil Flor de Sal from the Algarve region in Portugal.

After a short pause for a glass of water to cleanse my already overwhelmed palate, we sampled other salts, including the Maldon from England’s backwater river estuary whose large white flakes Mark accurately describes as, “a parchment fine snap of pure balanced saltiness.” Then there is the Murray Darling from the basin of the snowmelt in the Australian Alps that tastes miraculously sweet and surprisingly un-salty.

Himalayan Salt Blocks

Himalayan Salt Blocks. Photo ©Tim Roth

There are others of course. These include the glittering pink and orange-colored crystals of the Andes Mountain Rose from Bolivia, Himalayan Lake salt, carried by yaks for world export to China, and the deep black Hiwa Kai from the pristine island of Molokai, Hawaii that is super moist and has an almost slippery texture. The Meadow also sells some interesting flavored and infused salts, such as the Tahitian Taha’a Vanilla Flake and Tartufo Nero (Italian Black Summer Truffle), that they say is delicious sprinkled on quality pomme frites.

Oh, and let us not forget the smoked salts. Salt, for various chemical reasons I cannot explain (but trust me, Mark Bitterman can and will be happy to do so if you wish) is the perfect culinary medium for preserving smoky tastes both subtle and bold. The Meadow carries a dozen, including a regional variety called Red Alder Smoked finishing salt from the Pacific shores of Washington State, which has an intense campfire smokiness, and would go well paired with dark game meats such as venison, duck, or pheasant. There are mesquite, hickory, and applewood smoked salts from various coasts and countries, all clearly retaining the smells and flavors of the woods that they are smoked with. These are mild enough for cheeses, poultry, and even salads. There is also the Barrique Chardonnay, a variety smoked with oak chips from retired used wine casks, and is a wondrous mix that has both a subtle oakiness and undertones of fine wine flavor and scent.

Shelves of Salt

Photo ©Tim Roth

The most memorable offering however, is the Halen Môn Gold from the Welsh coast. This salt is so intriguing that I am almost haunted by it. This is a complex salt with a remarkably flaky texture and a scent that is more fresh-cut wood than fire. The Halen Môn Gold is a trickster that changes on the tongue, going from clean mineral, to smoky-sweet, to dozens of other sensory combinations. Apparently I’m not the only one mesmerized by this salt, as it is now being used in some of the best restaurants in the world and has been discovered by many famous artisan candy makers for its oddly perfect enhancement of chocolate, and especially caramel.

Photo ©Tim Roth

Yet in a display of grand showmanship, Mark saved the best tasting for last. The Shinkai Deep Sea is harvested in the clear ocean waters far off the coast of Japan. The Shinkai is whiter than white, quite wet, and looks like a scoop of freshly powdered snow. Then there is the taste. Nothing prepared me for this. We tried it solo, we tried it with bread, and then we had it with both dark and milk chocolate, and all were terrific. When the Shinkai first hit my tongue, it knocked me back with its bracing ocean taste, then it melted into something fruity, then flowery, and suddenly it didn’t even taste like salt. It is an amazing sensation.

A Salt Epiphany
We are all familiar with the five basic tastes: sweet, sour, bitter, umami, and salty. But for the most part, it seems we take these tastes for granted. When was the last time we slowed down enough in our lives to just stop and experience, and really think about what we are putting in our mouths? It’s salty, ho-hum, pass the water. Salt is such an abused seasoning. Americans pour the sad chemically produced and iodine-laden stuff on everything, and dump it in all our processed foods, from colas to canned fruit. We build up a tolerance to the point where we can’t even taste salt anymore, much less anything else. Many restaurants have become so immune to the subtleties of salt that often, and sadly, it is the only thing you will taste when dining out.

At one point during our “salt flight,” Mark Bitterman refuses to let me try a particular sample saying, “no, it’s too old, it won’t be good,” casting it aside while telling me he thinks bad salt is a crime against good ingredients. He states that he started The Meadow in part out of rage; a response to fine restaurants that ruin their otherwise carefully prepared food and quality ingredients by cooking with, and offering shakers of the harsh and abrasive Morton’s type table salt. Mark wants to see the development of a common salt vocabulary and standards, and a shared knowledge and acceptance that salt is as equally important to food (if not more so) as are other ingredients such as good wines, good produce, and good breads. I don’t think I’ve ever seen this kind of passion in one person for a single ingredient. The man is a missionary, although I was still a bit taken aback by his vision. I mean really, is there such a thing as a Selmelier anyway?

“Well,” Mark laughs, “there is now.”

The Meadow in Portland

Photo: ©Tim Roth

Mark Bitterman is certainly a salt expert, and may very well deserve the title of Selmelier, even if it is still a mostly undocumented endeavor. But I do believe he is on to something big. Visiting The Meadow was a reawakening of my jaded palate and an epiphany. I tasted salt in a way that made me think I had never really tasted food before, and I’ll never taste salt, think about it, or cook with it the same way again. Salt is not merely salty, it can be sweet or musky or fruity or smoky or subtle, and the tastes can morph while being consumed. The right salt can absolutely transform food and make it even better. It was a complete ah-ha moment, and I finally understood what Mark had said all along. It reminded me of something I had read on The Meadow’s website, but initially had dismissed as mere blind romanticism:

“Salt sates the Alchemist’s desire, transmuting food to fantasy.”

One of my favorite foods exemplifies this magic. A simple slice of fresh bread, slathered with locally produced unsalted butter, and a sprinkling of quality choice sea salt. I might add a bit of sliced summer tomato, or mild radish, or even chocolate (don’t laugh, it’s good), whatever is on hand really. But it is the salt that makes the dish. It’s the salt that takes these humble ingredients and elevates them into a coherent and balanced whole. The salt makes this into something special to savor and remember. The right salt makes life good.


The Meadow also carries a wide choice of accoutrements such as salt holders and pepper mills, as well as sample packs and gift boxes of various salts, and interesting black pepper varieties. In 2010, they opened a branch in New York City, which is quickly gaining acclaim.

  • Phone: 503-288-4633 or toll-free at 1-888-388-4633
  • Address: 3731 North Mississippi Avenue, Portland, OR 97227  Map
  • Address 2: 805 Northwest 23rd Ave, Portland, OR 97210  Map
  • Hours: Daily 10am – 7pm.
  • Website:

There is a third Meadow store in New York:

  • Phone: 212-645-4633
  • Address: 523 Hudson Street, New York, NY 10014
  • Hours: Wednesday – Saturday 11am – 9pm, Sunday-Tuesday until 8pm.

Note: this article was written in 2006. It was updated by Food Dude in November 2011, with information on new products, and photographs by Tim Roth.

Your thoughts are welcome

  1. Katie says

    I visited The Meadow last week, and was totally blown away. I felt guilty that I wasn’t able to absorb every word Mark said because he is obviously so passionate. I walked out with a sample pack, and have been really happy with what I’ve tried so far. He suggested putting the chunky, black lava salt on pork, and it definitely took it to another level when I tried it. Yum!

  2. says

    This piece accomplishes so many things: educates us, whets out appetite, makes us think. Yes, CBF has a fine and enthusiastic subject in Bitterman, but it’s her skill and eye that lets us understand this. This is great food writing, as good as what you’ll read in the NYT. More, please.

  3. ckrogstad says

    I’ll try it. Its hard to imagine sodium chloride being so versetile. Maybe esters or aldehydes or even vicinal di-ketones.

  4. says

    I stopped in last week ’cause I was in the neighborhood (*cough* buying comic books *cough*) and it totally changed my concept of salt.

    And I bought some of the Tartufo Nero and used it on homemade potato chips this weekend.

  5. says

    Nice article and I will have to do some exploration into the world of salt. However, the manifesto pretty much guarantees that I won’t do it there, as I’m not one to do business with someone who thinks that the life that I rather enjoy is sucking the life out of my bones. There’s a fine line between evangelist and a$$hole.

    • Sam says

      I am always amazed by how one persons point of view or individual thought about a topic can so irritate narcissistic personalities whose immediate response is to find a way to discredit creativity.

  6. Erin says

    I think that statement/manifesto is appalling.
    It would be something you’d use in a parody of a money-grubbing pseudo-evangelist in satirical novel (substitute JEEzus for gourmet salt).
    I’d take the poet-in-residence’s broadsides any day over that bs.

  7. Ed Segewell says

    What an interesting article! Who would have thought…

    Regarding the comments by “-s”: Poop on you. I met the couple, and their two tow-head boys, when visiting the shop. It seemed in my glimpse that children and domestic life are something they are enjoying thoroughly.

  8. Pam says

    Gee S, watch out! Those knee-jerk predjudices we all have can keep us from enjoying some of the finer things in life, or even life itself! Believe me, I know.

  9. says

    If they are enjoying the children and domestic life, then why characterize it as sucking the life from one’s bones? How is telling me that my work, which I enjoy tremendously, or my kids, who are incredible, are damaging me (with the stagnation and turpitude they bring) an effective sales pitch? Why would I want to shop there?

    Plus, if I didn’t have the money, how could I have a relationship with gourmet salt? :)

  10. Cuisine Bonne Femme says

    ckrogstad: I think tasting hours at the Meadow are any hours that they are open. Mark told me he is generally there all day on Sunday and a few other times.

  11. pollo elastico says

    -s – That manifesto is so over the top I took it initially to be partly tongue-in-cheek. This guy would make a good character in the next Christopher Guest movie (“A Mighty Pillar-Waiting for Saltman-Best in Salt). I particularly enjoyed the writer relaying how he started this endeavor partly out of “rage”(!).

    In terms of the phrase you took umbrage with, I think he was trying to be a bit more figurative, and used those particular words to colorfully describe “the daily grind”, not as a conflagration to indict your lifestyle.

    Personally, it does really apply to me in a way, except for the money part. I need to score some salt.

    But, I am an asshole, or at least a cynical, dimwitted butthole.

  12. says

    PE: Point taken. I’m sure I took it too personally, but it just didn’t rub me the right way even at a basic marketing level.

    Back in 1991 I went to Quebec City on an orchestra trip. I was walking down the street talking to a friend and a random guy walked past us and then not too long after came running back and got in my face and screamed “You are the asshole!!” Not AN. THE.

  13. Ellie says

    Oh shit, I can’t stop laughing!

    I just visited the place and came away with 15 different salts. Had I read the “manifesto” before going, I would have expected something totally different than the down-to-earth, knowledgeable and spirited guy (Mark) who walked me through the overwhelming selection of sodium. Not everyone can translate passion onto paper.

    Speaking of chemical compounds (ckrogstad,) one salt from India smells so strongly of free sulfur that you’d think it had been evaporated in a fireworks factory.

  14. Cognos2000 says

    I love salt so I know where I need to visit but my doc will have a heart attack since this is a step in the wrong direction for high blood pressure.

  15. Cuisine Bonne Femme says

    Cognos, At the temple of salt it is the QUALITY that matters, not the quantity. Probably less sodium, not more.

    Seriously. A few flakes of the good stuff on carefully unsalted food. That’s all it takes.

    Go, just go. Go and look at it, go and smell it, and go and taste it. I wan’t kidding when I said I will never taste food the same way again.

    Cuisine “born again taster” Bonne Femme

  16. erik says

    Nice piece. Several months ago a friend of mine tried to turn me on to the wonders of salt, having me taste Israeli salt along with a few other kinds, proclaiming how different they each tasted. Not having a particularly acute palate I didn’t get it. (I was also just taking a pinch of each and dropping it on my tongue. Probably not the best way to do it.) Reading this piece makes me want to reconsider the salt issue & pay a visit to the Meadow. Well done!

  17. Jennaeats says

    Wow, what an awesome article and subject. I agree completely -New York Times material.

    I’ll need to head on over to N. Miss and check this place out.

    I’m really curious about “formal salt tastings”
    How does this work? Any coming up? Do they cost anything?

    Keep up the good work!


  18. MichaelO says

    Well, I went to my first “salt tasting” this weekend at a friends house. We were kind of making fun of it at first. Like what’s next, flour tastings?

    But seriously, it was something different and now I’m totally sold on the idea of finishing salts.

    Salt and chocolate together -fantastic.

    By chance I was near the Meadow and went in. Really nice people there. I’ll be buying my really hard to shop for parents some finishing salts for x-mas.

  19. theliz says

    I happened by The Meadow just because I was exploring a new (to me) neighorhood. I had read The history of Salt a couple of years ago and thought I was up on salts because I had done a tasting at In Good Taste over a year ago. Mark is definitely passionate and infectious. I walked away with a gift pack for a “foodie” friend, one for myself, and a larger package of fine salt for everyday and baking. I asked Mark if he would be willing to do a tasting if I could gather up the clientle and he graciously agreed. I wa back this weekend to buy another gift. I am looking forward to learning more from him.

  20. grapedog says

    My wife and I visited The Meadow this weekend and ended up buying one of the salt collections and a few other types of salt. We went home and over the remainder of the weekend, we tried various salts on steamed veggies, chicken and other food. It was a lot of fun! The one thing Mark pointed out is that the flavor is not necessarily “salty” but something I would describe as “mineral” or “earthy” or “rich”. Just like tasting wines, the different salts evoked different responses in each of us.

  21. tex says

    The shop would be better as a place to smell, taste and breathe if they didn’t carry perfume-y flowers. Stargazer lillies! GAG! I’m horribly allergic. I’m not alone. BAN THE LILY.

  22. Andrea says

    That all sounds delicious and overwhelming to a non-cook but food enthusiast like myself. I would love a cookbook that pairs different salts with easily made meals. Does anyone know of such a book? I have perused the salts at The Meadow many times but never bought, for fear that I’d never end up using them or would pair them incorrectly. Great article, thank you!

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