As if Yelp doesn’t give businesses enough to worry about, Facebook is rolling out star ratings for businesses. According to TechCrunch, “Screenshots and live testing show that Facebook has turned on the star rating display for at least a small subsection of users, providing information to network users that goes beyond the somewhat sentiment-deprived basic Like.”
Readers can assign a rating from one to five stars, but not necessarily comment, which could encourage drive-by ratings. At least with Yelp you can read through the comments and sort out the chaff, but on Facebook there is no way to figure out what triggered a positive or negative rating. Ugh. On the other hand, if they were to mandate comments as Yelp does, at least real names would show up.
It is going to be interesting to see how this ends up.