Why are restaurant websites so bad?
I’ve spent quite a bit of time this month putting together Christmas and New Year’s Eve roundups. Once again, I am, to say the least, quite annoyed.
Iorio Restaurant, why am I sent to a landing page to choose between a “Flash site” and a “Mobile/Ipad Users” site? It is easy to detect what device people are using. While I’m at it, why do you still have Flash? Out of 80+ restaurants that I checked, none use Flash – except yours.
Urban Farmer, it was 3:30 in the morning, and I was happily drinking a hot buttered rum. Why did loud and obnoxious music vomit from your site? It made the dog run out of the room. Who does this anymore?! Is it 2009? Even worse, in a feeble attempt to find information on your upcoming events, I clicked over to Facebook, where I found nothing. Then I clicked the back button and once again loud music blared. Perhaps it is my fault for listening to Lorde at a high volume earlier that evening, but what the hell?!
Old-Salt Marketplace, in this day and age, why do you not have your address anywhere on your website? A n y w h e re – I checked every damn page. It kills me that I had to leave your site and go to Google to find it.
Why is it that so many restaurants still don’t have an address or phone number on their home page? It should be on every page! Are you so desperate for clicks that I have to dig through the entire site to find the address or hours?
Why, if you even show a menu on your website, is it listing the “Seasonal Summer Specials”, when I’m looking out the window at rainy winter day?
Why are there so many sites with pages that say “coming soon!” – they said that last year too when I was working on these lists.
Lots of websites now have calendars. In my naiveté, the first few times I came across one I stupidly thought, “oh, this will make my research easy!” That was before I found out they were blank. What’s the freaking point?!
Many websites have event pages, but the last one listed is in June. If you aren’t going to keep your events page updated, why have one?
How about just putting “Sample Menu” instead of “View our menu”, which takes me to one dated November 2009″?
I know blogs are all the rage now, but why is your most recent entry eight months ago? Nothing shows you care more than a 2011 post about a wine event. I started copying information from a NY Eve post, when I realized it was from 2012. Just have the link removed – it takes a developer about 10 minutes!
Facebook/Twitter links really got me going. In a misguided attempt to find something – anything about your New Year’s Eve events, I made the mistake of clicking on some of them and found I had suddenly “liked” your page. If there was a way to “dislike” it, I would after that stunt! Be like the other 90% of websites, and just link to the damn Facebook page. Sometimes you get points for being a grunion.
Speaking of which, what is the point of having a Facebook page when you obviously haven’t been to it in ten months? Ten months! Additionally, you don’t answer emails that are sent to it. The same seems to happen with Twitter feeds. Just have the icons removed from your website if you are so burned out on your businesses that you don’t care enough to spend five minutes on an update every week – or hire a PR person to do it for you.
Saucebox, when I go to your home page, it opens halfway down the screen – after the fold as the kids say. I have to scroll up to view your site! Yeah, that’s intuitive. It took me way too long to figure out that your Facebook and Twitter icons were at the top of the page. Once again I am searching for something that should be easy to find.
Kinara Thai Bistro, your website is slightly better than when I wrote my first post, but hire a different developer. When I click on “Menu”, I get a page with “Click here to view our menu”. Hello, I just did that! How much rum did I put in this drink? One would think that I could click on the big menu icon and finally get to see it, but no, I have to point exactly to the little “click here…” button. Argh!
Your philo sophy? Perhaps I’m missing something here. Perhaps you are paying for background by the inch. Perhaps I’m just not cool enough to see why it should be broken up like this, but it all seems stupid to me.
Am I finished? No! How come restaurants think that the smallest possible Facebook/Twitter icons are going to get my attention. I found a couple that were literally less than 1/4 inch tall. To add insult to injury, they were light grey against a white background. Once again I ask, what’s the freaking point? Your developer might have 16 year old eyes, but chances are, most of your clientele do not.
Oh, and before I forget, what’s the deal with photo galleries that don’t have anything in them? Your website has been around for three years, and you’ve yet to have anything happen in the restaurant that is worth taking a quick picture of? That sounds like somewhere I want to go!
Moving on, if you are going to post a New Year’s Eve event on your website, why is it displayed under “Menu”, but not under oh, I don’t know… “Events”?
And finally, a light blue page background with white letters? A white background with grey letters? Are you insane?!
Damn! I feel so much better now.