Earlier this year, McDonald’s started a campaign to promote their food, by encouraging people to tag Twitter posts with “#McDStories”. They felt it would encourage people to post touching stories about their experiences eating McDonald’s food.
You can probably see this coming – it didn’t go well.
Customers began to post tweets like:
I have the sneaking suspicion that someone in their PR company doesn’t quite understand how Twitter works. You would think they would have learned from Wendy’s 2010, “Here’s the beef” campaign.