Ben & Jerry’s Euphori-Lock Targets Ice Cream Thieves

Ben & Jerry's Euphori Lock
When I was in college, in the days where everyone inhaled, I always wished there was a way I could count on having ice cream in the freezer to help me through those times of delirium. My roommates always managed to get to it before I did. 40 years later, Ben & Jerry’s has finally come up with an answer to this problem: Euphori-Lock.
From the press release,

Burlington, VT – Worried the dessert desperados have their eyes on your favorite ice cream flavor? Hate to leave home for fear of cold-hearted pint-nappers? Tired of vain attempts to conceal your favorite passion behind the frozen peas? Ben & Jerry’s wants YOU to breathe easier!

The all-new Euphori-Lock from Ben & Jerry’s is designed to promote family harmony – and salvage your peace of mind!

“This delightfully tongue-in-cheek concept actually came from one of our customers, who suggested we start selling our ice cream in stainless steel containers with little padlocks on them,” smiles Katie O’Brien, Ben & Jerry’s Merchandise Maven and the brains that brought Euphori-lock from delightful daydream to rugged reality.

The Euphori-Lock is a tenacious two-part plastic security ring that slips around your pint’s upper lid for “udder” peace of mind. And not to worry – it comes complete with an easy-to-remember secret code when you’re ready to unlock your favorite treat!

Your thoughts are welcome

  1. Melissa says

    I showed this to my husband, who is infamous for not leaving me any ice cream, and his only response was “How stupid – I would just cut the bottom off”. He’s got a point . . .

  2. laura says

    o.m.g. I neeeeeed one of these. My husband buys one flavor, I pick another. We get home, and he snarfs mine.

  3. Martin says

    Yeah, it’s too easy to subvert, the way it’s designed. Needs to have a ‘full-depth bucket’ to set the pint carton into. Even that wouldn’t entirely deter a serious ice cream thief though.

  4. Christine says

    Years ago my husband and I struck on this idea, but with a twist. We wanted to design one with a timer on it, so you couldn’t go back for more until a designated period of time had elapsed. Mechanical help for self control…

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